154 | Writing Copy That Converts with Prerna Malik, Content Bistro

<p><span style="font-weight: 400;">Hey friends! Are you ready for copy that converts? If you said yes, which I am sure you did then I am positive you’ll enjoy today’s episode. I had a conversation with Prerna Malik, a certified conversion copywriter and co-founder of Content Bistro. </span></p> <p><span style="font-weight: 400;">Prerna has mastered the recipe for writing copy that balances persuasion and personality with the scientific precision of conversion science to ensure that you are maximizing sales.</span></p> <p><span style="font-weight: 400;">Prerna shares some of her BEST copywriting tips (and mistakes to watch out for!) She goes in-depth on how to use tools such as heat mapping to measure if your copy is working for you. You’ll hear what you should look for when hiring a copywriter including what you should have in place beforehand. She also shares why your copy needs personalization to be effective.</span></p> <p><span style="font-weight: 400;">If you’ve got copy that just isn’t giving you the results you desire then you’ll definitely want to hear this episode. </span></p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The most important piece of content for your website</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Prerna got into conversion copywriting</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What conversion copywriting is</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The types of projects Prerna does for product based business owners and eCommerce shops</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you must personalize copy if you want to build relationships and see results</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to know if a copywriter will be a fit for your brand voice</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why your