154: Why Social Media Sleuthing Can Bring it All Down Quickly

<p>What happens when an army of people begins to dig to solve a mystery? <br/><br/>They quickly find answers. <br/><br/>The intense interest in the Gabby Petito missing case (now murder) also led to an intense interest in discovering why the case became such a sensational news story.<br/><br/>The answer: social media sleuthing<br/><br/>Young, social media-savvy women used TikTok, Instagram, and Facebook to desperately get to the bottom of what happened to the 22-year-old who documented her travels to state and national parks with her boyfriend / fiancé Brian Laundrie for their YouTube channel and Instagram. <br/><br/>The same desire to help find the Gabby Petito killer is also used to investigate any wrongdoing by a company, organization or leadership. <br/><br/>In this episode, connecting true crime obsession to why communicators must be a little obsessed with the online digging of their customers. <br/><br/>And why social media sleuthing can bring it all down quickly if you have something to hide.<br/><br/>Three ways to mitigate and control the chaos when people decide to start digging around about your organization. <br/><br/></p><p>Listen + Subscribe <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a></p>