154 - The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)

<p>How much time do creatives actually spend creating?</p><p>&nbsp;</p><p>Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.</p><p>&nbsp;</p><p>She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.&nbsp;</p><p>&nbsp;</p><p>Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!</p><p>&nbsp;</p><p>0:00 Intro</p><p>2:08 Lessons from Computer Science</p><p>3:10 Scaling a team</p><p>5:45 Alignment is Key in Marketing</p><p>12:00 Do You Tie Outcome Results to a Creative Team?</p><p>14:03 Design Ops</p><p>22:08 A Marketing Hill to Die On</p><p>25:40 Words of Advice</p><p>29:44 Contact Us</p><p>&nbsp;</p><p>Follow Amrita:</p><p>&nbsp;</p><p>LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca</p><p>&nbsp;</p><p>Keep up to date with the latest news from The Marketing Millennials:</p><p>&nbsp;</p><p>Follow Daniel on Twitter: twitter.com/Dmurr68</p><p>LinkedIn: linkedin.com/in/daniel-murray-marketing</p><p>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials</p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>