154 – The Humanity Behind Healthcare Brands

<p>Stop, collaborate, and reimagine! <a href="https://www.linkedin.com/in/katiekaratzas/" rel="noopener noreferrer" target="_blank">Katie Karatzas</a>, <a href="https://www.linkedin.com/in/drakepusey/" rel="noopener noreferrer" target="_blank">Drake Pusey</a>, and <a href="https://www.linkedin.com/in/paulcaldera/" rel="noopener noreferrer" target="_blank">Paul Caldera</a> join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie. </p><p>All that, plus the Flava of the Week about the consequences if we don’t invest in Digital Transformation right now. Shout-out to the <a href="http://martech.health/" rel="noopener noreferrer" target="_blank">Martech.Health</a> directory, and the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo!</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>