154. The Art & Science of Selling to Prosumers w/ Mario M. Martinez, Jr

<p>Consumers have turned into prosumers — that is, professional consumers. Before we buy, we read reviews, ask for advice, and do other forms of research about a product or service. What does this mean for sellers?</p> <p></p> <p></p> <p></p> <p>In practical terms, before you send a message, you’d better know what pages they were on to construe what they are searching for.</p> <p></p> <p></p> <p></p> <p>In the sixth episode of our <a href="https://bombbomb.com/book/" target="_blank">Human-Centered Connectio</a>n expert series, <a href="https://www.linkedin.com/in/stephenpacinelli" target="_blank">Steve Pacinelli</a> and I interview <a href="https://www.linkedin.com/in/mthreejr/" target="_blank">Mario M. Martinez, Jr.</a>, CEO and Modern Sales Evangelist at <a href="https://vengreso.com/" target="_blank">Vengreso</a>, about the art and science of selling to the prosumer.</p> <p></p> <p></p> <p></p> <p>Mario talked with us about:</p> <p>- How people collectively make up the brand</p> <p>- What a prosumer is and how we buy</p> <p>- Where the line between art and science lies in sales</p> <p>- How to communicate that you are interested in others</p> <p>- What chapters interest Mario in Human-Centered Communication</p> <p></p> <p></p> <p></p> <p>Subscribe, listen, and rate/review the Customer Experience Podcast on <a href="https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989" target="_blank">Apple Podcasts</a>, <a href="https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq" target="_blank">Spotify</a>, <a href="https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q" target="_blank">Google Play</a> or <a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jdXN0b21lcmV4cGVyaWVuY2Vwb2RjYXN0LmxpYnN5bi5jb20vcnNz&hl=en" target="_blank">Google Podcasts</a>, and find more episodes on our blog.</p> <p></p> <p></p> <p></p> <p>Listening on a desktop &amp; can’t see the links? Just search for the Customer Experience Podcast in your favorite podcast player.</p> <p></p>