152 Values-Based Marketing: How To Lead With Integrity

<p>I’m back today with a followup to 151 <a href= "https://adriadecorte.com/why-i-stopped-sacrificing-integrity-for-strategy" target="_blank" rel="noreferrer noopener" aria-label= " (opens in a new tab)">“Why I Stopped Sacrificing Integrity for Strategy.”</a></p> <p>Today we’re talking practical, tangible examples of how to choose integrity and trust your own knowingness. Real-world biz examples.</p> <p>Because I know some (myself included) need concrete examples in order to visualize and fully integrate.</p> <h3>I talk about:</h3> <ul> <li><strong>Why I said “no” to a powerful title for last week’s episode that followed copywriting best practices</strong></li> </ul> <ul> <li>How I really felt the last time I discounted my program and why sometimes you don’t know what’s in integrity until you do it</li> </ul> <ul> <li><strong>The best practice for sales calls I intentionally DON’T do (which are taught by mentors I highly respect)</strong></li> </ul> <ul> <li>Where inequity was showing up in my Archetypes Quiz and how I’ve begun to make it more inclusive</li> </ul> <h4>Listen in.</h4> <h3><strong>Deeper support from me:</strong></h3> <ul> <li><strong>Have something important to say in the world but feel messy in your messaging?</strong> Last call for my 3-month, invite-only <a href="http://adriadecorte.com/mastermind" target= "_blank" rel="noreferrer noopener"><strong>Messenger Mastermind</strong></a>! Starts February 3rd. It’s like 1-1 support in an intimate group setting for women coaches ready to feel solid, clear, and like others connect to what they’re saying. <em>4 spots left. Book a time before Jan 30 to chat</em> <a href= "http://adriadecorte.com/mastermind-call" target="_blank" rel= "noreferrer noopener"><em>here</em></a><em>. </em></li> </ul> <ul> <li><strong><em>What’s your Messenger Archetype?</em></strong> <a href="http://adriadecorte.com/quiz" target="_blank" rel= "noreferrer noopener" aria-label= " (opens in a new tab)"><strong>Take the quiz</strong></a>. </li> </ul> <p>What ways do YOU lead with in