152: The MadTech Podcast Special: Media Plan Diversity

<div><strong>Our eleventh edition of The MadTech Podcast Special explores media plan diversity. With the rise of diversity within the digital marketing industry, the concept is becoming a fascinating point of discussion in the production of display ad campaigns.</strong></div> <div><br> </div> <div>In this episode, Karan Singh, senior commercial director, advertiser partnerships at Xandr and Serhat Ekinci, managing director, Unite at Omnicom Media Group UK</div> <div>joins ExchangeWire’s<a href="mailto:lindsay@thewirecorp.com">Lindsay Rowntree</a> to discuss marketplace curation in the digital marketing industry. In this session, they cover what is meant by media plan diversity, and why marketplace curation is a good solution for this; how brands are incorporating this into their media plan; what role marketplace curation can play in helping buyers target these niche audiences; and whether this a better option than the traditional cookie targeting.</div>