152. Harnessing the Power of Play: Brad Pedersen’s Blueprint for Business and Family

<p dir="ltr">In this episode of the Family Brand Podcast, we're thrilled to share with you an insightful conversation with Brad Pedersen, the co-founder of the beloved children’s entertainment company Basic Fun and author of “Startup Santa”. </p> <p dir="ltr">Brad takes us through his entrepreneurial journey in toys and making his first sale. In time, what began as a few simple mall kiosks grew into a large distribution company that eventually evolved into a maker of toys, generating more than $100 million in annual revenue.</p> <p dir="ltr">How did he overcome countless adversities to build a thriving children’s entertainment company—that delivered joy, created smiles, and distributed millions of playthings around the planet? Through the power of play. </p> <p dir="ltr">In "Startup Santa", Brad takes us on an astounding adventure in this “how-to” guide like no other, exploring entrepreneurship through eleven key lessons derived from iconic toys. From the action-packed world of G.I. Joe to the whirls of the Hula-Hoop, these icons will rekindle your entrepreneurial spirit and remind you of the power of play in how we approach life and business with every ounce of the curiosity, creativity, and courage that we’re all born with.</p> <p dir="ltr">Whether scaling your business or seeking to inspire more connection within your family, this episode is packed full of invaluable insights. Brad's experiences go beyond just building a successful company; they're about fostering a culture of fun and creativity that can unite a family.</p> <p dir="ltr">Ready to dive in and learn more? Hit play to hear the full conversation to reconnect with your inner child, reignite your imagination to grow your business to new heights, and learn the surprising lessons taught by toys!<strong><br /></strong></p> <p dir="ltr"> </p> <p dir="ltr">LINKS:</p> <p dir="ltr">Website:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation"><a href= "https://familybrand.com/">familybrand.com</a></p> </li> </ul> <p dir="ltr">Social:</p>