152 | Chasing the Bright Side with Jess Ekstrom, Headbands of Hope

<p><span style="font-weight: 400;">Hey friends! With the current state of our world, I thought it’d be great to bring someone on the podcast who radiates optimism and confidence. In this episode, you’ll be hearing my conversation with Jess Ekstrom, founder of Headbands of Hope and the author of Chasing the Bright Side. </span></p> <p><span style="font-weight: 400;">Jess and I dive deep into how she’s built her business and it’s growth over the past eight years. Through her years in business, she’s learned how to find new solutions to support her customers on both the retail and wholesale side.</span></p> <p><span style="font-weight: 400;">We also talk about how she’s had to pivot her business during this time which prompted her to host a virtual conference. She shares how she got the co-founder of Netflix to speak at her conference (pretty cool, right?!) She also talks about why she believes in “throwing darts and seeing what sticks” in her business. </span></p> <p><span style="font-weight: 400;">We get into what it truly means to chase the bright side. She gives her advice about maintaining your childlike optimism throughout life. Jess and I discuss how to use downtime to recenter yourself (which can bring forth more creativity and innovation!)</span></p> <p> </p> <p><span style="font-weight: 400;">ON TODAY’S EPISODE:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">What prompted Jess to write her book,</span> <em><span style= "font-weight: 400;">Chasing the Bright Side</span></em></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Being optimistic about your products and the impact they have on the world</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her advice on the steps to take to become more optimistic</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Jess believes confidence is more important than knowledge</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Maintaining a childlike op