151 - You are NOT an Influencer with Monica Van Landingham, CEO of Vier Media

Many of us business owners can get it twisted... (I am guilty) in thinking that we should be using social media platforms in the same manner that an influencer or content creator would. However, as a business owner we must focus on running our businesses and using social media as a tool to support our businesses. Letting our customers know what problems we solve and how we can better serve them should be our ultimate goal on social. On today's episode Monica is speaking with Social Media and Strategist, Monica Van Landingham of Vier Media located in Nashville, TN. Learn... How to know when it is time to enlist a Social Media Manager How to find the right one for you What are the top 2 questions you should ask of someone you are considering to help you manage your social Episode Quote: Marketing is no longer about the stuff that you make, but the about the stories you tell. ~Seth Godin Guest Info: Monica Van Landingham- Email: monica@viermedia.com IG: @viermedia Website:https://www.viermedia.com/ Episode Sponsor -  Zeus' Closet  Helpful Entrepreneurial Resources from Become Your Own Boss Monica FREE ebook Get your Become Your Own Boss Planner The best way to train team members - Trainual Link Get the 30 point checklist for building a clothing brand at www.zeuscloset.com/checklist Ways to reach Monica: Instagram: @becomeyourownbosspodcast Email: monica@monicaallen.com Follow me on Clubhouse - @monicaallen2 Join my Clubhouse -  Become Your Own Boss - Social Media Room hosted each Thursday at 10:15AM EST. Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she