151 | Proactively innovating through tough times

<p><span style="font-weight: 400;">Last week I shared how I’m getting</span> <a href= "https://www.prooftoproduct.com/podcast-episodes/getting-back-to-basics"> <span style="font-weight: 400;">back to basics</span></a> <span style="font-weight: 400;">and what I’m focusing on in my business right now.  And, today I’m bringing some of my mastermind clients back on the show to talk about how they are proactively taking steps to diversify and strengthen their business. </span></p> <p><span style="font-weight: 400;">Today’s episode features Lisa Sarmento from</span> <a href= "http://www.tiramisupaperie.com"><span style= "font-weight: 400;">Tiramisu Paperie</span></a><span style= "font-weight: 400;">, Kiwi Schloffel from</span> <a href= "http://www.craftboner.com"><span style="font-weight: 400;">Craft Boner</span></a> <span style="font-weight: 400;">and Sara McNally from</span> <a href="https://www.constellationco.com/"><span style= "font-weight: 400;">Constellation & Co.</span></a> <span style= "font-weight: 400;">and</span> <a href= "https://www.constellationco.com/snail-mail-superstar"><span style= "font-weight: 400;">Snail Mail Superstar</span></a></p> <p><span style="font-weight: 400;">Some key take-aways that I want to point out from today’s episode:</span></p> <p><span style="font-weight: 400;">This episode is a great example of how different companies have been affected by covid-19.</span></p> <p><span style="font-weight: 400;">It is also a great reminder that while there are a lot of things happening around us right now that we CAN NOT control.  There are a lot of things we do control. We do have power to make changes to our products, shift our messaging and pivot how we’re supporting our customers.</span></p> <p><span style="font-weight: 400;">I’m really proud of these ladies, and everyone in my mastermind group for being agile and creative in how they are doing business right now.  We all need to keep pushing forward — and they are doing just that.   </span></p> <p><span style="font-weight: 400;">Be sure to c