151 Podcast Monetization Models Scrutinized: Dynamic Ads and Back Catalogue

<p><strong><em>Come to <a href= "https://www.shepodcasts.com/pm17">Podcast Movement</a>! Use coupon code <em>shepodcasts</em> to get 15% off! You guys! Our <a href= "http://shepodcasts.com/pm17">LIVE EVENT AT PODCAST MOVEMENT</a>!</em></strong></p> <p><strong><em>Support our <a href= "https://www.patreon.com/shepodcasts">Patreon page</a>!</em></strong></p> <p><em>Communicate with us via Twitter by using the hashtag <strong><em>#AskSheP</em></strong> and of course follow us on <strong><em><a href= "http://twitter.com/shepodcasts">Twitter</a></em></strong></em></p> <p>Have something to say? Send us a <a href= "http://speakpipe.com/shepodcasts">Speakpipe message</a>!</p> <h3>Super Quick Re-cap!</h3> <ul> <li>Elsie has proper wifi!</li> <li>What makes Elsie happy: being able to back-up to Backblaze consistently, being able to update iOS apps immediately,</li> <li>Jess is doing a AAAAAAMAZING set of webinars for podcast advertising OMG</li> <li>Setting time away to do THE WORK never seems to happen as we thought</li> <li>How do we <em>truly</em> get things done?</li> <li>Workflow, workflow, workflow, apps, apps, apps, discussions</li> <li>Dentists 😰</li> <li><strong>19:40 NEWS</strong> <ul> <li>Facebook now has 2 billion users per month! Holy 🙀</li> <li>How Elsie’s Mom listens to She Podcasts</li> <li>Jess and Elsie break down why exactly podcasters benefit from being on Facebook and what you need to do to take advantage of it</li> <li>In order to reach people you have to go where they are, not cry about where they are NOT - #JessWisdom</li> <li>Podcast Movement 2018 is in Philadelphia!!!</li> <li><strong>35:38</strong> Monetizing your podcast conversation begins through a hypothetical</li> <li>Where do you go if you want to monetize your back catalogue?</li> <li>How much money are you going to make by doing dynamic ads with your back catalogue</li> <li>A breakdown between direct to consumer vs brand advertisers</li> <li>For a lot of podcasters dynamic insertion is really not the way to go, monetize your community ins