150: Video Storytelling Creates Relevance And Context with Doug Lehman

<p><strong>HIGHLIGHTS</strong></p><ul><li>Acceptance of video has gone up and production costs have gone down</li><li>To create great videos, emulate great content creators</li><li>Ideal video length is variable, it's context versus content Social watching customizes your videos for your audience</li><li>Relatable videos for and by clients</li></ul><p><strong>QUOTES</strong></p><p><strong>Doug</strong>: "Competition-wise, it comes down to the story of the content. What works for you in video may not work for another client."</p><p><strong>Doug</strong>: "Keep it authentic to a certain extent. It has to be done right with a right message. It's context more than content, I think in a way. Content is the type of videos, whether it's a personal video message, a testimony, but context is who's your target audience?"</p><p><strong>Doug</strong>: "I like to say use video everywhere it makes sense. Video, podcasting, and just podcast, some cases, video, a simple text, audio will suffice. Watching a video is an investment in my time." </p><p><strong>Where to find Doug:</strong></p><ul><li>LinkedIn: <a href="https://www.linkedin.com/in/douglehman/">https://www.linkedin.com/in/douglehman/</a></li><li>Website: <a href="http://storysellingmarketing.com/">http://storysellingmarketing.com/</a></li><li>Website: <a href="http://douglehman.com/">http://douglehman.com/</a></li><li>YouTube: <a href="https://www.youtube.com/c/DougLehman">https://www.youtube.com/c/DougLehman</a></li></ul><p><strong>Where to find Walker:</strong></p><ul><li><a href="https://www.linkedin.com/in/walkermckay/">LinkedIn</a></li><li><a href="https://twitter.com/walkermckay">Twitter</a></li><li><a href="https://www.instagram.com/nobssalesschool/">Instagram</a></li><li><a href="https://www.walkermckay.com/">www.walkermckay.com</a></li></ul>