150 - 5 Psychological Biases to Use in Your Marketing Today, With Nancy Harhut

<p>When you understand your customers’ motivations, then you can start using your marketing tactics way more effectively.</p><p>Nancy Harhut is the Co-founder and Chief Creative Officer at HBT Marketing. She’s also an expert in behavioral science and its intersection with marketing.</p><p>Daniel and Nancy discuss why you don’t <em>just</em> need to get the right message to the right person - you need to do it in the right way, how the powerful Endowment Effect can influence sales people, and why autonomy bias is a practical tactic all marketers can put to use.</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Nancy:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/nancyharhut/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/nancyharhut/</a></p><p>Twitter: <a href="https://twitter.com/nharhut" rel="noopener noreferrer" target="_blank">https://twitter.com/nharhut</a></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p><br></p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>