#15: Link Building for Better Google Ranking

<p>In Episode #15 Eric and Neil talk about link building. When you want to up your rating on Google, you need to have strong links to sites with a good standing. Build relationships with sites similar to your industry, and put in the effort to get your links out there.</p> <h3>Time Stamped Show Notes:</h3> <ul> <li>00:25 – What is link building?</li> <li>00:40 – Google and the value of links</li> <li>01:05 – You get to the top ranking on Google by having strong content and links</li> <li>01:30 – Not all links are created equal <ul> <li>01:45 – Google can discern the authority of your links</li> </ul> </li> <li>02:00 – How to build great links <ul> <li>02:10 – <a href="https://ahrefs.com/">Ahrefs.com</a> pulls up links on your competitors’ sites and ranks those links based on domain authority</li> <li>02:30 – It’s like a richter scale</li> <li>02:45 – You want a domain authority of 60 or higher</li> <li>03:00 – Hit up those sites and ask if they would be willing to link to your content</li> </ul> </li> <li>03:35 – Email relevant sites to get them to link to you <ul> <li>04:00 – Tools like <a href= "https://outreach.io/">Outreach.io</a> and <a href= "https://persistiq.com/">PersistIQ</a> will send emails out for you</li> <li>04:30 – Don’t automate the process too much</li> </ul> </li> <li>04:45 – Guest posting is another way to get great links <ul> <li>04:55 – Look for sites that are relevant to you</li> <li>05:20 – Make everything easy for the site you are reaching out to</li> <li>05:40 – Link building should start with building a relationship</li> <li>06:15 – Guest post to drive customers and help your brand</li> </ul> </li> <li>06:50 – Using broken links from sites that go down every day <ul> <li>07:20 – Google “broken link checker”</li> <li>07:30 – Find broken links in your industry</li> <li>07:40 – Put your URL into Archive.org and make a better version of the original site</li> <li>08:05 – Email the sites linking to that dead page, and offer your new content</li> <li>08:25 – 20 to 30% success rate with broken