15: Killing the diets and taking down Weight Watchers with Will Armijo

Killing the diets and taking down Weight Watchers<br /><br />This week’s guest is Will Armijo, a good friend of mine who has guided and helped me through my own journey to health. In this episode, we plunge into the world of fitness, health, and supplements. We discuss how Will’s past and obsession with manipulating the body transitioned from being unhealthy, to fuelling his drive to help others, leading to his thriving business today. <br /><br />We cover the dangers of yoyo dieting, of cutting calories, and binge eating. Will divulges the secret to long-term weight loss, and the three principles behind it. Listen to this week’s episode to hear why dieting works but isn’t successful, and how intuitive eating can set you up for long-term health. <br /><br /><br />Feeding the obsession<br /><br />Will opens up about his childhood and how at 10 years old, the pressure to be the best baseball pitcher jumpstarted his obsession with fitness, health, and the ability to reshape his body. In order to be the best athlete, he believed he needed to look like the genetically gifted athletes around him—but it was an unobtainable reality he chased and his obsession grew in its stead. <br /><br />The birth of Will-Powered<br /><br />He discusses the end of his baseball career and how the natural next step was bodybuilding. The industry haunted him, though, and coaches lacked knowledge and the ability to help. <br /><br />Fed up with the fads, false advice, and incorrect coaches, he finally started writing meal plans for other people and helping them lose the pounds. But the biggest let down of all was when those same people would come back 6 months later, having gained the weight back, looking for another quick fix. He knew he had to do more, to help people sustainably commit to long-term health and not just a perpetual yoyo diet—thus Will-powered was born.<br /><br />Perceiving health as long-term<br /><br />Today, not only has Will built a community and helped over 4,000 other people become leaders in intuitive eating, but we