15. E-commerce Conversion Funnel: How to Identify & Optimize (ft. Marco from Privy)

<p>The e-commerce conversion funnel of today's D2C brands is anything but linear. Consumers go through dozens of digital touchpoints across paid, organic and social channels before committing to convert. Uncovering your consumer journey, more importantly the leaks, is crucial to maximize your marketing budget and optimize those channels accordingly. How? I sit down with Marco De Paulis from <a href="https://privy.grsm.io/avex">Privy</a> to discuss.&nbsp;</p> <p>-</p> <p>We'd like to thank our sponsor, <strong>Gorgias</strong>. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a<strong> month free</strong> by speaking to their team here:<a href="https://gorgias.grsm.io/avexoffer6592"> <u>https://gorgias.grsm.io/avexoffer6592</u></a></p> <p>-</p> <p>This podcast is hosted by <a href="https://avexdesigns.com/">Avex Designs</a>: a design, development, and growth e-commerce agency specializing in Shopify Plus.</p> <p>-</p> <p>Connect With Us: <a href="https://www.linkedin.com/in/davidanzalone1/">David Anzalone</a>, <a href="https://www.linkedin.com/in/mdepaulis/">Marco De Paulis</a></p>