#149 - Nathanial Bibby: Mastering LinkedIn Outreach

<p><span style="font-weight: 400;">In this very exciting episode we are bringing a LinkedIn expert Nathanial Bibby to school us on how to use LinkedIn to generate B2B leads and start conversations with the right buyers. </span></p> <p><span style="font-weight: 400;">As a trainer, speaker, marketer, an entrepreneur, he teaches people how to do well with the LinkedIn platform. </span></p> <p><span style="font-weight: 400;">He certainly succeeded himself, since he won Best Use of LinkedIn Award in 2019 without spending a dime on advertising. Enjoy the lesson!</span></p> <h1><strong>HERE’S WHAT WE COVER IN THIS EPISODE:</strong></h1> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Should every sales representative be on LinkedIn?</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The right way of approaching LinkedIn</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to fix your profile</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What things you can communicate on your profile</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it is important to know who you don’t want to sell to</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Tactic details about adjusting your profile</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Deciding what part of the audience you are building a connection with</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why it is more effective to target a smaller, yet more defined volume of contacts</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to make the transition between an invite and a phone call</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to do targeting properly</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">LinkedIn marketing growth plan</span></li> <li style="font-weight: 400;"><span style="font-wei