#148 - How to build products your customers want: Steve Blank

<p>Get out of the building! If you&apos;ve never heard this advice before as a founder… wait, what am I saying, of course you have. <br/><br/>Today, we welcome a true titan of the startup world, the man who coined &quot;GOOB&quot; and pioneered the <b>Customer Development</b> methodology, which has been instrumental in shaping the <b>Lean Startup movement.</b></p><p><b>Steve Blank </b>is not only a serial entrepreneur with 8 ventures and 4 IPOs under his belt, but he is also an accomplished author, having penned four influential books, including &quot;The Four Steps to the Epiphany&quot; and &quot;Startup Owner&apos;s Manual.&quot; Also an adjunct professor and co-founder of the Gordian Knot Center for National Security Innovation at Stanford, it&apos;s safe to say that Steve has made a lasting impact on the entrepreneurial landscape. </p><p>The masterclass you&apos;re about to listen to was originally a private session for the Latitud Community that was too good not to share with the world. Hosted by my co-founder and Latitud CTO Yuri Danilchenko, this chat covers:</p><ul><li>How the Customer Development methodology came about and evolved over the years</li><li>Common misconceptions and pitfalls about doing customer discovery and building MVPs</li><li>The impact of AI and other emerging technologies on entrepreneurship</li><li>And Steve&apos;s biggest lessons from past failures</li></ul><p>Building good sh*t in Latin America?<br/><a href='https://go.latitud.com/'>Find out how to pen your startup the right way</a><br/><a href='https://meridian.latitud.com/'>Request early access to the Meridian international business account</a> <br/>Or simply <a href='https://updates.latitud.com/newsletter'>sign up for our newsletter</a> for more content on navigating the LatAm startup ecosystem<br/><br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://open.sp