148 – How Do We Fight the Misinformation Pandemic?

<p>Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? <a href="http://www.austinchiang.com/" rel="noopener noreferrer" target="_blank">Dr. Austin Chiang</a> is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health. Join the crew as they drop knowledge about how empathy always wins, popularity is not credibility, and what doctors can do to contribute to their communities when they don’t get any marketing or communications training. </p><p>All that, plus the latest Awesome and the Flava of the Week about managing results, not platforms. </p><p>Thanks to the <a href="https://shift.health/" rel="noopener noreferrer" target="_blank">Shift.Health Content Network</a> for spreading the awesome, yo! And shout-out to <a href="http://www.jenningshealthcaremarketing.com/" rel="noopener noreferrer" target="_blank">Jennings Healthcare Marketing</a> and their video series, <a href="https://shift.health/videos/marketing-for-better-health/" rel="noopener noreferrer" target="_blank">Marketing for Better Health</a>.</p><br /><hr><p style='color:grey; font-size:0.75em;'> See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>