#148: B2B Loyalty and Case Studies (Short Show Summary)

<p>This episode is a short summary of my conversation with D<a href="https://www.linkedin.com/in/david-cox-381bba121/">r David Cox</a>, a loyalty practitioner who also boasts a PhD in loyalty marketing.</p> <p>Based on the success and awards he has achieved for clients such as IBM, he shares what key tools he has used to drive such powerful commercial results.&nbsp;</p> <p>He also discussed the key loyalty trends that were emerging as a result of Covid-19.&nbsp;</p> <p>Listen for my short summary of episode #43 of "Let's Talk Loyalty".</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/david-cox-381bba121/"><strong>David Cox&nbsp;</strong></a><strong>- CEO of </strong><a href="https://www.motivforce.com/"><strong>Motivforce</strong></a></p> <p><strong>2) </strong><a href="https://letstalkloyalty.com/audio/43-loyalty-marketing-in-b2b-concepts-post-covid-dr-david-cox/" target="_blank"><strong>Let's Talk Loyalty Episode 43&nbsp;</strong></a></p>