147. What Your Customer Wants and Can’t Tell You: All About Melina’s First Book

<p><span style="font-weight: 400;">I can hardly believe the topic of this episode! It has been such a long time in the making and I’m so honored and overjoyed to be able to share this with you. My first book,</span> <em><span style="font-weight: 400;">What Your Customer Wants and Can’t Tell You</span></em><span style= "font-weight: 400;">, is coming out and will be available in the world starting May 11, 2021 in the US and shortly thereafter around the world. This book has been a labor of love and I am so unbelievably ready for it to be out in your hands! </span></p> <p><span style="font-weight: 400;">In this episode, I will let you know what to expect when you get your copy of the book, why I wrote it, and some behind-the-scenes details from the process. </span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li><span style="font-weight: 400;">[00:08] Today’s episode is a sneak peek at my brand new book,</span> <em><span style= "font-weight: 400;">What Your Customer Wants and Can’t Tell You.</span></em></li> <li><span style="font-weight: 400;">[02:29] I’ve known for a long time that I want to write a book (many books if I’m honest...so expect more in the future!). I would say that I have been pretty actively pursuing the process of getting an agent and a publisher since late 2018 when the podcast was really gaining some good traction.</span></li> <li><span style="font-weight: 400;">[04:04] A behind the scenes look of how I found my publisher.</span></li> <li><span style="font-weight: 400;">[04:47] The next step was to finalize the best approach to my first book, and it was determined that going with a format that is very much in line with what you have come to know and love here on the podcast: what behavioral economics is, why it matters, and how to start applying it in business.</span></li> <li><span style="font-weight: 400;">[06:29] Smart brands work with the subconscious mind of the customer, and can uncover things people didn’t even know how to articulate for themselves. These are our