147: Value Enablement: The Business Value of Digital Transformation: w/ Shawn Tsetsilas (Digital Transformation lead- PTC)

<p>When you are selling digital transformation to manufacturing, product and engineering firms, it is essential that there be a solid business case made for change, and business value outcomes tracked and achieved&nbsp;over time.</p> <p>Shawn Tsetsilas is the Digital Transformation lead for PTC, a leading provider of CAD, PLM, IoT, and AR solutions, and I had the opportunity to talk to him about the Value Enablement program he is helping PTC develop and launch to do just this type of assessment for prospects and customers.<br> <br> Shawn discusses what it takes to get a value program right, at scale and adopted effectively, with some great and frank advice.</p> <p><a href="https://www.linkedin.com/in/shawntsetsilas/" target="_blank">https://www.linkedin.com/in/shawntsetsilas/</a></p> <p>#ValueSelling #ValueManagement #ValueEnablement</p>