147. Successfully Navigating The Ups And Down of Starting An Online Business with Fiona Berry

<p><span style="font-weight: 400;">“Is all my hard work even worth it, or am I on a one-way road to nowhere?” </span></p> <p> </p> <p><span style="font-weight: 400;">Launching an online course isn't an easy ride. In fact, it's the total opposite. It's a bumpy ride full of iOS potholes, failed lead magnet detours, wrong tech turns, you name it.</span></p> <p> </p> <p><span style="font-weight: 400;">My friend, it’s time to pull over, take a breather, and tune in to The Shine Show because this week, you'll meet <a href= "https://www.learnmusictogether.com/about/"><span style= "color: #ee3d8a;">Fiona Berry</span></a><span style= "color: #ee3d8a;">,</span> one of my incredibly inspiring students whose hard work has paid off….MASSIVELY! </span></p> <p> </p> <p><span style="font-weight: 400;">But her journey has not been a smooth drive. Once upon a pre-pandemic time, Fiona had the dream life. As a music examiner for Trinity College, she traveled the world, stayed in beautiful hotels, and listened to beautiful music until Covid.</span></p> <p> </p> <p><span style="font-weight: 400;">Overnight, her work dried up!</span></p> <p> </p> <p><span style="font-weight: 400;">Like any well trained musical professional, she knew the show must go on. Determined to crisis-proof her love for working with music, Fiona put her entrepreneurial thinking cap on and began a Facebook group to help adults learn instruments with ease. </span></p> <p> </p> <p><span style="font-weight: 400;">And it worked!</span></p> <p><span style="font-weight: 400;">One thing led to another, and Fiona began a membership, wrote a book, made some great lead magnets, and after a long journey of testing, trialling, u-turning....all the pieces of her online business are now finely tuned.</span></p> <p> </p> <p><span style="font-weight: 400;">But this didn't happen overnight. Fiona is one of the hardest working students I've ever met. She turns up to every call (even when it means a 2 am wrap up in the UK). She brings questions, she tweaks, she tests, she bounces ba