147 - Demand Efficiency Matters (and how to implement), With Eli Rubel

<p>How can marketers drive down cost to acquire metrics? Eli’s opening his playbook on how to solve this marketing pain point.</p><p>Eli is the CEO of Matter Made, helping companies like Dropbox, G2, and Calm for Business, drive efficient growth through best in class Paid Media &amp; Demand Gen programs.</p><p>Daniel and Eli dig into the marketing pain points that led to demand efficiency as a topic in its own right. Eli unpacks the metrics he uses to measure success, and the tactical levers you can use to drive demand efficiency in your own business.</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Eli:</p><p>LinkedIn: <a href="http://www.linkedin.com/in/elirubel/" rel="noopener noreferrer" target="_blank">www.linkedin.com/in/elirubel/</a></p><p>Twitter: <a href="https://twitter.com/eli_rubel" rel="noopener noreferrer" target="_blank">https://twitter.com/eli_rubel</a></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><h2>Timestamps:</h2><p>00:00 Intro</p><p>02:07 The Growth Pain Points</p><p>06:21 Identifying Business Touchpoints</p><p>11:46 Digging Into The Minutia