147: Big Picture Economic Themes in Wine Production

<p>There has been a big surge in wine consumption on a macro level in recent years. California production is down due to both the removal of acres and climate challenges. Because national production cannot keep up with demand, imports have increased. Dr. Christopher Thornberg, Founding Partner at Beacon Economics and Director of UC Riverside Center for Economic Forecasting looks at big picture economic themes in the wine industry. From differentiation with sustainability, to an economic perspective on pricing water use, to the need for regional marketing efforts. Collaborating with the industry, local partners, and government can bolster the success for all people coming together to make great wines.  </p> <h2>References:</h2> <ul> <li><a href= "https://www.vineyardteam.org/resources/resource-library/product-assurance-and-business-sustainability.php?id=849"> 83: Sustainability: An Advantage in any Market</a> (Podcast)</li> <li><a href="http://www.beaconecon.com">Beacon Economics</a></li> <li><a href= "https://wineinstitute.org/our-industry/statistics/california-us-wine-production/"> California and U.S. Wine Production (Wine Institute)</a></li> <li><a href="https://centralcoasteconomicforecast.com/">Central Coast Economic Forecast</a></li> <li><a href= "https://beaconecon.com/about-us/our-people/staff-bios/#christhornberg"> Christopher Thornberg’s Biography</a></li> <li><a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/sustainable-soars/"> Eco-Certifications Increase Sales</a></li> <li><a href="http://www.wine-economy.com/">Economic Impact of California Wine (Wine Institute)</a></li> <li><a href= "https://www.sipcertified.org/get-certified/self-assessment/">SIP Certified</a></li> <li><a href="https://www.sustainableagexpo.org/">Sustainable Ag Expo November 14-16, 2022</a> | Use code PODCAST for $50 off</li> <li><a href="https://ucreconomicforecast.org/">UC Riverside Center for Economic Forecasting & Development</a></li> </ul> <h2>Get More</h2> <p>Subscribe wherever you listen so you never miss