146: Teach Your Tasting Room Team About Sustainability | Marketing Tip Monday

<p>The warm summer months attract tourists and locals alike to the beautiful wineries and tasting rooms of popular winegrowing regions. With this predictable increase in consumer traffic in mind, it's a good idea to educate your consumer-facing staff about your sustainable practices so they are prepared to share your brand's values with new and returning patrons while serving up your latest creations.</p> <p>Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we bring your tools to teach your team about sustainability.</p> <h1>Why talk about sustainability?</h1> <p>Training your staff to talk about your brand's value of sustainability is just as important as training them to talk about your wine selection. Consumers today are becoming more interested in companies and products that protect the health of the planet and the people who inhabit it, and are even willing to pay more for a product that has a certification to back up these claims! It's clear that <a href= "https://www.sipcertified.org/info-hub/marketing-tips/details/consumers-care-about-the-future/"> sustainability sells</a>, and plain and simple, you can't sell something you know nothing about.</p> <p>Having staff that is well educated and prepared to answer your customers' questions will also help to uphold your brand's good reputation. Customer service can make or break a winetasting experience. If your customer-facing staff is educated and prepared to engage in conversation with your customers, there is a greater chance of garnering positive reviews, earning return customers, and attracting new ones through word-of-mouth.</p> <p>Let's go over a few good topics for your consumer-facing staff to become familiar with in order