#146: Loyalty Leadership with Bain & Company's Rob Markey (Short Show Summary)

<p><a href="https://www.linkedin.com/in/robmarkey/">Rob Markey</a> is the one of the world's leading authorities on customer loyalty.&nbsp;</p> <p>Together with Fred Reichheld, he co-created <a href="https://www.netpromotersystem.com/about/net-promoter-system-framework/">The Net Promoter System®</a> - the industry metric and framework <a href="https://en.wikipedia.org/wiki/Net_Promoter">now used by</a> more than two thirds of Fortune 1000 companies.</p> <p>This short summary episode reminds us of the importance of the "founder's mindset" as a key driver of loyalty, as well as Rob's latest work to develop increasingly robust models for customer lifetime value that can be share externally with investors as well as internally.&nbsp;</p> <p>Rob shares the view that loyalty professionals are really the perfect business leaders of the future.&nbsp;</p> <p>Listen for a short summary of our conversation, or listen to the full interview for even more of Rob's extraordinary insights.&nbsp;</p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://letstalkloyalty.com/audio/42-loyalty-leadership-using-nps-and-customer-lifetime-value-with-rob-markey-bain-company/"><strong>Episode #42 of Lets Talk Loyalty with Rob Markey</strong></a><strong>&nbsp;</strong></p> <p><strong>2) </strong><a href="https://www.bain.com/"><strong>Bain and Company</strong></a></p> <p><strong>3) </strong><a href="https://www.linkedin.com/in/robmarkey/" target="_blank"><strong>Rob Markey</strong></a><strong> - Partner, Bain and Company</strong></p> <p><br></p>