145: Think and Act as a Business Owner with Cindy Lo

<p><span style="font-weight: 400;">Today, we have the pleasure of speaking with Cindy Lo, another rockstar in our industry! Cindy is the Founder and current CEO of RED VELVET in Austin, TX.</span></p> <p><span style="font-weight: 400;">Cindy is an incredible entrepreneur! She used to have a DMC and has planned meetings all over the world. She joins us to dive into her experience over the last twenty years, talk about coping with change during Covid, and discuss how she manages her time and team.</span></p> <p><span style="font-weight: 400;">We hope you enjoy listening to today’s inspiring conversation with Cindy Lo!</span></p> <p><strong>Bio:</strong></p> <p><span style="font-weight: 400;">When Cindy Lo started RED VELVET 20 years ago, she did so with the mission to Outplan, Outplay, and Outparty! RED VELVET is an international award-winning events agency that creates compelling human connections through design and collaboration for brands on the cusp of disruption. Cindy is the past Visit Austin Chair and a recent author of Behind the RED VELVET Curtain. Connect with RED VELVET on all the major social media channels (@REDVELVETEVENTS) to see behind the scenes what event life is like at RED VELVET. Cindy calls Austin, Texas home with her husband of 18 years, their 2 children, and Darwin their Frenchie</span></p> <p><strong>Cindy’s story</strong></p> <p><span style="font-weight: 400;">Cindy was working in New York City when 9/11 happened. Even though she enjoyed her corporate tech job, that event made her question her motivation for what she was doing professionally. At that time, she thought the only way to make money was to work at a venue, either on the hotel side or as a venue manager, neither of which appealed to her. So she applied for three different jobs and got rejected for all of them because she lacked formal experience. She found the rejection hard to handle, so she decided to start RED VELVET, and then reapply for the jobs a year later. Needless to say, she never reapplied!</span></p> <p><strong>A boo