145. How to Elevate Your Business into a Luxury Brand with Jaylissa Lea

<p style="text-align:left;">One of the biggest challenges you face when starting and building your business is creating your personal brand. And you want to be able to elevate your brand so you can attract high-ticket clientele and offer higher pricing points. But how do you raise the perceived value of your brand to one of luxury?</p> <p style="text-align:left;">Today, I’m chatting with Jaylissa Lea on how you can uplevel your personal brand strategy and make it luxurious! Jaylissa is a Luxury Personal Brand Strategist, host of the Modern Luxury Lounge podcast and the founder of Modern Luxury Lounge. She helps ​​entrepreneurs build their luxury personal brands so that they aren’t just simply “existing.” She helps them set the highest standards for themselves by redefining their meaning of luxury and creating a system to hold them accountable.</p> <p style="text-align:left;">After all, a brand is not just about you but rather the impact you will make on other people’s lives.</p> <p style="text-align:left;">In this episode, we cover:</p> <p style="text-align:left;">- What role psychology plays in your personal branding and how it can help you become a magnet to attracting your people</p> <p style="text-align:left;">- The difference between value versus the perceived value of your brand</p> <p style="text-align:left;">- Diving deep into doing the mindset work of getting to know who you are and what is important to you</p> <p style="text-align:left;">- Niching down and getting clear on your target audience’s pain points and struggles to be able to speak directly to their hearts</p> <p style="text-align:left;">- Showing up as your authentic self online to serve as your unique selling point</p> <p style="text-align:left;">- What is modern luxury and how it leads to inner fulfilment</p> <p style="text-align:left;">- How to create a unique and special experience for your clients to turn them into life-long customers</p> <p style="text-align:left;">- Why you need to be treating yourself as a luxury brand and b