#145: BJ Fogg - Creating Tiny Habits

<p>Our guest on the podcast today is BJ Fogg, world-renowned behavioral scientist and the founder of Stanford’s behavior design lab. BJ’s new book, <em>Tiny Habits: The Small Changes That Change Everything</em>, he examines the fundamentals of what it takes to modify our habits and lays out a framework for individuals to make small adjustments that lead to lasting change.</p> <p>Many authors once dreamed of writing a book, but BJ can state unequivocally that this book exists <em>because</em> of a dream. When he began teaching the concepts of <em>Tiny Habits</em> as far back as 2011, he was frequently asked when the book would come out—but unfortunately for his students, BJ wasn’t writing a book. He didn’t have the time. However, his priorities changed when he had a terrifying dream where he was about to die in a plane crash. The thought that remained with him long after that night was his gut reaction of deep, deep regret that he had never shared his work in a way that would help people outside of his classroom. BJ had long had the technical ability to write a book, and he was constantly being prompted to write the book, but now, the final piece of the equation slipped into place: BJ had motivation.</p> <p>There are many other pearls of wisdom sprinkled throughout our conversation, and I’m excited to share it with you. If you enjoy what you hear I hope you feel motivated to pay it forward and share the episode with someone you know.  </p> <p>Show notes: https://whitneyjohnson.com/podcast</p>