#144: Tactical Tuesday: Focus on your Customers vs the Competition

<p><strong>OVERVIEW:</strong></p> <p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast discusses the dangers of obsessing over your competition instead of focusing on your own customers and your business.</span></p> <p><strong>EPISODE HIGHLIGHTS:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Do a market analysis and gather market intel about your competitors in order to refine your business idea. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Don’t obsess over your competition and copy their every move. This can result in stress, anxiety and your business’ demise.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Avoid having a copycat mindset and groupthink. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason shares an example of how Blockbuster and Hollywood Video entered the movie rental  market but then focused on each other vs their customers, ultimately causing their demise.  </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">He also highlights how Redbox entered the arena by offering movie DVDs via a kiosk. And how Netflix entered the market by mailing DVDs to their customers before eventually switching over to streaming services. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">In both cases, Redbox and Netflix found success because they analyzed how they could better serve their customers and remove pain points. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">It takes innovation to excel in business. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Always put your customer first.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason provides updates on his Course Creator Academy, includ