142 - Value is created in the mind with Rory Sutherland

<p>Why gold may have started with prostitution, why wine makers take the mickey, why economists only see half the picture and what Naomi Osaka tell us about decision-making and why the so-called hard sciences are actually easy and the soft one, hard.&nbsp;We’ve always opened the podcast by saying that you need to understand human nature to understand the economy, so today instead of interrogating a specific topic, we look at value &amp; value creation - because economics has to be more open to marketing &amp; psychology to see the big picture and be materially better at creating a better future.</p> &#10;&nbsp;<br /><hr><p style='color: grey; font - size: 0.75em; '>See <a style='color: grey; ' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for privacy and opt-out information.</p>