142 - How to Implement Message-Market Fit, with Aazar Shad

<p>Some people are just born to be marketers. Meet Aazar Shad, the guy who stepped away from management to do more of what loves.</p><p>And Aazar loves marketing, specifically paid advertising. He is a Paid Social Growth consultant and creator of the Paid Growth Marketing Newsletter and podcast.</p><p>Daniel and Aazar explore the two critical stages of messaging, why you need humility as a marketer, and why without user research you simply don’t have a marketable product.</p><p><br></p><p>You’ll also head Aazar’s take on why great marketing, always starts with great positioning and why you should always have a side hustle.</p><p><br></p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Aazar:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/aazarshad/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/aazarshad/</a></p><p>Twitter: <a href="https://twitter.com/Aazarshad" rel="noopener noreferrer" target="_blank">https://twitter.com/Aazarshad</a></p><p><br></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>