141 – Why Account-Based Networking Matters to Successful Partner Ecosystems.

An Ecosystem Technology Leader Joins Ultimate Guide to Partnering® My mission is to help technology organization leaders achieve their greatest results working with technology giants and their ecosystems. We are witnessing a rapid evolution of the channel, partnering, and the importance of Ecosystems. My next guest on Ultimate Guide to Partnering is an entrepreneur and podcast host at the center of this discussion. Adam Michalski joins to tell us why account-based networking matters to successful partner ecosystems. Adam Michalski is the CEO and Co-Founder of Partnered and the host of the Partnered Podcast. I was delighted to welcome this forward-leaning entrepreneur and partner thought leader as we share an immense mutual passion for the role of partnering in driving increased business results. Our mutual good friend Jay McBain has coined this the "Decade of the Ecosystem". In this episode, Adam and I discuss Partnered and its unique mission, his amazing podcast, and banter on the topic of Ecosystems and Partnerships shaping this transformational decade. What You'll Learn Partner Sourced vs. Partner Influenced Revenue.What is Account-Based Networking (ABN)?How Partnered applies ABN to measure and drive successful partnerships.What he is seeing during this Decade of the Ecosystem.The role of data and attribution in shifting the C-suite mindset toward partnering.What he sees in the best partners and Why Listen? We are seeing a rapid and sustained transformation, technology is transforming every company and industry, and we will never go back. Adam Michalski is a rising leader in the "Go to Ecosystems" movement and his perspective and teachings are gaining momentum; we will continue to see significant shifts in how we partner, develop, market, procure and deploy technology today. We are in the early innings of a very exciting and exhilarating game! WARNING – This episode is exclusively for leaders who care about partner ecosystems, the evolution of selling and the systems driving this n