#141 – Creating and scaling a deep tech startup in Latin America: Leonardo Vieira, Tractian

<p>Tractian is part of a small LatAm startup club that focuses on hardware and software. This was a decision that Gabriel Lameirinhas, Igor Marinelli, and Leonardo Vieira took early on. And it was a necessary step to solve a massive global problem: making factories more efficient.</p><p>The hard work has paid off, and Tractian now supports hundreds of clients and monitors thousands of machines in Brazil and Mexico. There&apos;s much to learn about identifying pains and winning over clients, even when you&apos;re facing a difficult environment.</p><p>In this episode, Leonardo and I talk about:</p><p>- Tractian&apos;s early days, from discovering the problem to nailing the customer acquisition strategy;</p><p>- How the startup went beyond Brazilian borders and conquered sales in Mexico; </p><p>- Leonardo&apos;s advice on fundraising in a tough market and building a deep tech startup in Latin America.</p><p><br/><br/></p><p>Hey, <a href='https://go.latitud.com/'>open your startup the right way</a>, <a href='https://meridian.latitud.com/'>request early access to Meridian&apos;s international account</a>, or start by <a href='https://updates.latitud.com/newsletter'>signing up for our newsletter</a>.<br/><br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://www.latitud.com/en/podcast'>Podcast</a>. </p>