140 - How To Execute Demand Creation vs Demand Capture, With Kaylee Edmonson, Refine Labs

<p>How do you define demand generation?</p><p>Kaylee Edmonson answers this question and many, many more on today’s episode. Kaylee is VP of&nbsp; Revenue, R&amp;D, at Refine Labs, the demand strategy and research firm focused on growth-stage B2B SaaS companies.</p><p>Daniel and Kaylee discuss how to create demand through brand storytelling, the correct demand/creation split, and why being the numbers person is great for building a marketing strategy.</p><p>You’ll also hear why Daniel believes data is a compass but intuition is the driving force for experienced marketers and the marketing hill Kaylee would die on.</p><p><br></p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p><br></p><p>Follow Kaylee:</p><p>LinkedIn:<a href=" https://www.linkedin.com/in/kaylee-edmondson/" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/kaylee-edmondson/</a></p><p><br></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>Timestamps:</p><p>00:00 Intro</p><p>01:14 When Marketing Feels Off</p><p>03:34 Creating Demand Through Brand Storytelling</p><p>06:18 The Demand/Creation