140: Dan Russell: Snake Oil - How to Market and Sell Authentically

<p>Dan Russell is a world-winning performance marketer and the author of Snake Oil - a modern day handbook for business leaders trying to navigate the chaos of modern marketing. In the past 9 years, he’s unlocked over $50M in recurring revenue for himself and his clients by leveraging the science of marketing. He now teaches those principles to entrepreneurs and executives through his private newsletter: The Goldpan Report and his involvement in Tech Incubator Project 10K</p><p>You don’t want to miss this episode!</p><p>In this episode, you’ll learn:</p><p><br></p><ul><li>Neuromarketing, zeigarnik effect</li><li>How manipulation can be a good thing</li><li>Marketing code of ethics</li><li>Marketing mistakes starting entrepreneurs make&nbsp;</li><li>Plus, so much more!!</li></ul><br/><p>Don't forget...&nbsp;</p><p>We only spread our message when you share this knowledge with others that need it, so if you enjoy this episode, please share it on your social and tag @zanderfryer, and don't forget to subscribe to the podcast on iTunes and give us a 5-star rating, so you don't miss any other great episodes.</p><p><br></p><p>And for all our SYDLIC fans out there!</p><p>If you’ve gotten <em>any</em> value from this podcast, don’t forget to go to <a href="http://www.sydlicbook.com" rel="noopener noreferrer" target="_blank">www.sydlicbook.com</a> to grab your copy of Sh*t You Don’t Learn in College Book! We’re giving away bonus training and programs if you go to the website, or you can also go to Amazon to grab it there.</p><p><br></p><p>For more info on Zander and Sh*t You Don’t Learn In College, go to:&nbsp;</p><p><a href="http://www.zanderfryer.com" rel="noopener noreferrer" target="_blank">www.zanderfryer.com</a></p>