#14: Why You Need a Lead Generator and How to Build One

<p>Now that you have a one-liner and website, your potential customer is curious about how you can help them solve their problem. That’s where your lead generator comes in. A lead generator is a free yet valuable asset you offer potential clients as a way of building authority and trust. Lead generators are also a key way to capture potential customers’ emails so you can continue guiding them on the journey to buying your product.</p> <div class="p-rich_text_section"> </div> <div class="p-rich_text_section">Welcome to Part Three in our <em>How To Create Your Marketing Made Simple Sales Funnel</em> series, where J.J. and April break down everything you need to build the perfect lead generator. In this episode you’ll learn: <br />  </div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border= "false" data-border-radius-top-cap="false" data-border-radius-bottom-cap="false"> <li data-stringify-indent="0" data-stringify-border="0"><em>The six things a great lead generator needs to do</em></li> </ul> <div class="p-rich_text_section"> </div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border= "false" data-border-radius-top-cap="false" data-border-radius-bottom-cap="false"> <li data-stringify-indent="0" data-stringify-border="0"> <em>Examples of an effective lead generator</em></li> </ul> <div class="p-rich_text_section"> </div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border= "false" data-border-radius-top-cap="false" data-border-radius-bottom-cap="false"> <li data-stringify-indent="0" data-stringify-border="0"><em>How to get started building a lead generator</em></li> </ul> <div data-block-id="block-e6c66cd1-3f67-4af4-b0f5-e3305ae7e527">  </div> <div data-block-id="block-d274d759-f792-4034-b0e2-5669ef2d35e3"> J.J. also talks with Josh Brammer, one of our amazing StoryBrand Certified Marketing Guides, who shares how he