14. Why E-commerce Brands Need to Double Down on Content

<p>John and David do some "live" audits on this episode. We review the content use of 3 DTC brands crushing it in e-commerce: <a href="https://lokai.com/">Lokai</a>, <a href="https://www.threadwallets.com/">Thread Wallets</a>, and <a href="https://thrills.co/">Thrills</a>.</p> <p>We discuss how these brands correctly leverage content and point out a few improvement areas , all while setting some ground rules for what what truly great content is and why it has a massive impact on e-commerce sales and growth.</p> <p>-</p> <p>We'd like to thank <strong>Gorgias </strong>for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a<strong> month free</strong> by speaking to their team here:<a href="https://gorgias.grsm.io/avexoffer6592"> <u>https://gorgias.grsm.io/avexoffer6592</u></a></p> <p>-</p> <p>This podcast is hosted by <a href="https://avexdesigns.com/">Avex Designs</a>: a design, development, and growth e-commerce agency specializing in Shopify Plus.</p> <p>-</p> <p>Connect With Us: <a href="https://www.linkedin.com/in/jsurda/">John Surdakowski</a>, <a href="https://www.linkedin.com/in/davidanzalone1/">David Anzalone</a></p>