#139 – Lessons from a startup pioneer in Mexico: Bernardo Cordero, Flat

<p><b>Bernardo Cordero</b> has always liked to be one of the first people to arrive at the scene. That was the case with <b>Linio</b>, an e-commerce company created more than a decade ago. That was also the case with <b>STARTegy</b>, his venture builder for fintechs. Finally, history repeated itself when he co-founded the real estate business <b>Flat</b>.<br/> <br/>These years in tech entrepreneurship have taught Bernardo <b>valuable lessons on how to make the best use of blue oceans</b>. His learnings go from retaining the best employees to picking the right initiatives to scale.<br/><br/>In this episode, Bernardo and I talked about:<br/>- <b>How to balance family life and business life</b>, and <b>how to retain top talent in the early days of a startup</b>;<br/>- <b>Bernardo&apos;s endeavors in e-commerce, fintech, and real estate</b>, and <b>what other opportunities Latin American startup founders will need to seize</b>;<br/>- <b>What Bernardo looks for as a startup investor</b>, and the <b>main lessons he shares with founders</b>.</p><p>My name&apos;s <b>Brian Requarth</b> and this is the <b>Latitud Podcast</b>. Vamos, Latam!</p><p>Hey, <a href='https://go.latitud.com/'>open your startup the right way</a>, <a href='https://meridian.latitud.com/'>request early access to Meridian&apos;s international account</a>, or start by <a href='https://updates.latitud.com/newsletter'>signing up for our newsletter</a>.<br/><br/>Follow us on <a href='https://www.linkedin.com/school/latitudlatam'>Linkedin</a> / <a href='https://twitter.com/latitudlatam'>Twitter</a> / <a href='https://www.instagram.com/latitudlatam'>Instagram</a> / <a href='https://www.latitud.com/en/podcast'>Podcast</a>. </p>