139 - How to use AI as a Marketer, with Meghan Keaney Anderson

<p>How should marketers use AI?</p><p>Ask Meghan Keaney Anderson, VP of Marketing at Jasper, the AI content platform helping creators create original content and illustrations in a variety of formats and styles.</p><p>Daniel and Meghan get straight into conversation discussing the real application of AI, why it’s an opportunity, not a threat, to writers (think digital cameras), and how Meghan markets as an introvert.</p><p>Plus, you’ll hear the marketing hill she’d die on and how an early education in storytelling set her on the right path.</p><p><br></p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit <a href="http://www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p><br></p><p>Follow Meghan:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/meghankeaney/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/meghankeaney/</a></p><p>Twitter: <a href="https://twitter.com/meghkeaney" rel="noopener noreferrer" target="_blank">https://twitter.com/meghkeaney</a></p><p><br></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>Timestamps:</p><p>00:00 Intro</p><p>02:11 The Pain Point AI Is Solving</p><p>03:53 Two Extreme Reactions