137 - The Power Of The Creator Economy, With Sean Holladay

<p>Is influencer marketing in your toolkit? Sean Holladay is opening up his packed influencer playbook, so grab a pen.</p><p>Sean is the Co-founder of The Spacestation, a collection of companies including Spacestation Integrations and Spacestation Gaming.</p><p>Daniel and Sean get into the weeds of how influencer marketing <em>should</em> work, the content marketing hill Sean would die on, and why all engagement starts with authenticity.</p><p>What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?</p><p>Retention.com is their highest performing ROAS channel by far. Visit <a href="https://my.captivate.fm/www.retention.com" rel="noopener noreferrer" target="_blank">Retention.com </a>to book a demo today.</p><p>Follow Sean:</p><p>LinkedIn: <a href="https://www.linkedin.com/in/seanholladay/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/seanholladay/</a></p><p>Twitter: <a href="https://twitter.com/seanholladay" rel="noopener noreferrer" target="_blank">https://twitter.com/seanholladay</a></p><p>Follow Daniel on Twitter: <a href="https://twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank">twitter.com/Dmurr68</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank">linkedin.com/in/daniel-murray-marketing</a>&nbsp;</p><p>Sign up to The Marketing Millennials newsletter: <a href="https://workweek.com/brand/the-marketing-millennials/" rel="noopener noreferrer" target="_blank">workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p><p>Timestamps:</p><p>00:00 Intro</p><p>01:40 The Launch Of The SpaceStation</p><p>06:02 Influencer Marketing Past And Present</p><p>07:31 Ceding Control</p><p>15:00 The Doritos Campaign</p><p>17:28 Do Your Homework</p><p>20:57 The Marketing Hill You’d Die On</p><p>23:45 A