#137 - #Herstory - Getting to know Velile Sithole

<p>In this episode I am in conversation with Velile Sithole, founder of Native Rhythms. </p> <p>In the conversation we cover quite a bit. Her ability to reinvent herself,  the origins of Native rhythms, the plight of artists, generosity, business, money, her marriage to the iconic and equally versatile Sipho Sithole and turning 50. </p> <p>Velile Sithole holds a Bachelors Degree in Political Science from University of Port Elizabeth and an Honours degree in Labour Relations from Rand Afrikaans University. WORK EXPERIENCE</p> <p>• Has worked as a business management consultant for Omega Scientific Research for 5 years advising companies such as MTN, Ericson South Africa on human resources issue.</p> <p>• Joined her husband in 2003 to co- own Native Rhythms Records, a 100% black owned independent music record label and production company formed in 1998.</p> <p>• A member of the supervisory committee for The South African Music Awards and a RISA member who is credited for her artist marketing and management.</p> <p>• Her company Native Rhythms Records has identified, recoded and produced music talent that has won multi music awards in South African and abroad.</p> <p>• She has worked with artists such as Siphokazi, The Soil, Zuluboy, Zakwe, Camagwini, Gloria Bosman, Zamajobe, Zonke, Nkulee Dube (The daughter of the late Lucky Dube), Tribute Birdie Mbowen, Isabel Novella from Mozambique and Jobie Clarke</p> <p>----more---- Through her company, Native Rhythms Productions, Velile Sithole has produced Live concerts such as:</p> <p>• Simphiwe Dana Live DVD concert staging and recording, African Hip-Hop Summit and Concert ,</p> <p>• Coordinated and Produced for KZN premier’s office the 100 year Bhambatha Centenary Commemorations in 2006</p> <p>• The Shanghai expo 2010- South African Arts, culture and entertainment programme where she coordinated and management all artistic elements on behalf of The South African Department of Arts and Culture to be presented through out the Shanghai Expo 2010.</p