135. What Your Teachers Need and Can’t Tell You with Melina Palmer

<p><span style="font-weight: 400;">You have to make so many decisions every day as an educator or educational leader. It’s overwhelming and enough to drive you to burnout. Add to that the change that happens seemingly every minute in the classroom or the office.</span></p> <p> </p> <p><span style="font-weight: 400;">We can’t train on how to manage our brains around the constant disruptions and distractions. But you can change how you plan for and react to them.</span></p> <p> </p> <p><span style="font-weight: 400;">This week on the podcast, I’m talking with Melina Palmer, a behavioral economist who consults with businesses all over the globe. She’s the author of the new book, What Your Customer Wants and Can’t Tell you. We explore what your teachers (and students) need and want and why it’s so hard to put that into words. We also talk about why the Golden Rule is antiquated and why we need to focus on the Platinum Rule instead.</span></p> <p> </p> <p><span style="font-weight: 400;">Melina is the real deal when it comes to behavioral change and there are so many takeaways from this conversation. But don’t make the mistake of trying to change everything at once. Instead, tune into some micro-shifts to make long-lasting changes.</span></p> <h2><span style="font-weight: 400;">About Melina Palmer:</span></h2> <p><span style="font-weight: 400;">Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor’s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in behavioral economics. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to