135: Podcast Branding, Content Planning, and Pre-Production During Launch Phase

<p>Where should you put your focus when you decide to start a podcast? In this episode, I lay out the steps we take when helping a client plan their podcast, researching their stakeholders and current content to develop a podcast brand, and inform the content planning for their show. I also take some time to answer several questions I've gotten recently. What is a segment? What makes a good host? A good guest? And how does planning help your interview go smoothly?</p> <p>Resources mentioned:</p> <p>Brand You Funnels (first month free) - <a href= "https://www.brandyoufunnels.com/getstarted?fpr=danny97">https://www.brandyoufunnels.com/getstarted?fpr=danny97</a></p> <p data-pm-slice="1 1 []">***</p> <p data-pm-slice="1 1 []">Roadmap: <a href= "https://dannyozment.com/roadmap">https://dannyozment.com/roadmap</a></p> <p data-pm-slice="1 1 []">Questions? <a class= "ProsemirrorEditor-link" href= "https://www.speakpipe.com/podcaststrategies">https://www.speakpipe.com/podcaststrategies</a></p> <p>or email me at <a class="ProsemirrorEditor-link" href= "mailto:danny@emeraldcitypro.com">danny@emeraldcitypro.com</a></p> <p>***</p> <p>Are you interested in starting or growing a podcast AND business with the support of my team and a community of experienced podcasters? Join my Podcaster Pod. You get...</p> <ul> <li>Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!</li> <li>Access to me, my team, and a group of experienced podcasters through a private Slack channel​</li> <li>Monthly Q&A calls with me and the other Podcaster Pod members.</li> <li>Quarterly Expert Calls​</li> <li>Access to me and my network –– meaning I will introduce you to other influencers and people who can help you where it makes sense.​</li> </ul> <p>Consider joining my new membership site for <strong>$47/month.</strong> Go to <a href= "https://dannyozment.com/pod">https://dannyozment.com/pod</a></p> <p>Use code JOINPODPOD to