#135: Mathew Ford—How to Create “FOMO” and Make Your Marketing More Powerful

<p><span style="font-weight: 400;">What will your customer miss out on if they don’t buy your product or service? That’s the power of “FOMO” - or “Fear of Missing Out.” And as marketers, it’s critical that we create it -- without resorting to cheap fear tactics.</span></p> <p><span style="font-weight: 400;">That’s why we’re excited to have Matt Ford on the podcast. He’s the creative force behind experience-driven marketing campaigns for Hulu, Adidas (among others) that customers don’t want to miss out on. Learn how you can apply this powerful strategy to your own brand!</span></p>