134. Using Behavioral Science to Tackle Addiction (and the Lessons for any Business), Interview with Richard Chataway

<p><span style="font-weight: 400;">Today I am so excited to introduce you to Richard Chataway. Richard is such an awesome and fun guy to chat with. He has worked on so many amazing projects, and let me just tell you right now you are going to love this episode. While Richard works with all sorts of businesses and organizations when applying behavioral economics as CEO of BVA Nudge Unit UK, our conversation ended up talking a lot about addiction, and how he worked on some campaigns that helped people quit smoking. </span></p> <p><span style="font-weight: 400;">When you think about changing behavior and how you can apply the insights from behavioral science, it may feel like an addiction would be untouchable...like it is out of the realm of possibility. As you will hear today, the same concepts that are applied in businesses to help people to choose the best product for them can also be used to understand behavior and help people make healthier choices; Things they may desperately want to do and have struggled for years on their own, but with a well-structured program including the right insights from behavioral economics, it becomes possible. </span></p> <p><span style="font-weight: 400;">You can learn more from Richard and projects he has worked on in his book and accompanying podcast, both called</span> <em><span style="font-weight: 400;">The Behaviour Business</span></em><span style= "font-weight: 400;">.</span></p> <h4><strong><em>I hope you love everything recommended via The Brainy Business! Everything was independently reviewed and selected by me, Melina Palmer. So you know, as an Amazon Associate I earn from qualifying purchases. That means if you decide to shop from the links on this page (via Amazon or others), The Brainy Business may collect a share of sales or other compensation.</em></strong></h4> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">[00:41] I am so excited to introduce you to Richard Chataway. Ri