134. How to Optimize Your Revenue Engine: Strategies & Tactics with Chris Walker

<p><span style="font-weight: 400;">We're taking a short break over the holidays so I've chosen to re-air a couple of the most impactful episodes - impactful both from a business and a personal perspective. </span></p> <p> </p> <p><span style="font-weight: 400;">So today, we have the episode with <strong>Chris Walker of Refine Labs</strong> where we went</span> <span style="font-weight: 400;">over his company’s ways of helping B2B companies grow through marketing. </span></p> <p> </p> <p><span style="font-weight: 400;">Chris comes from a very unique background (engineering) which allows him to look at the full revenue ecosystem rather than breaking it down into silos.</span></p> <p> </p> <p><span style="font-weight: 400;">If you want your revenue acquisition process to rely on digital to create demand, Chris is the man to call.</span></p> <p> </p> <p><span style="font-weight: 400;">Join me as we look back to this very insightful episode!</span></p> <p> </p> <p><strong>We talked about:</strong></p> <p><span style="font-weight: 400;">1. How an engineering background gave Chris the advantage in marketing</span> <strong>[01:36]</strong></p> <p> </p> <ul> <li aria-level="2"><strong><span style="font-weight: 400;">Losing his own money as a vital point in his experience</span> [04:20]</strong></li> </ul> <p><span style="font-weight: 400;">2. The gap in the marketplace that Chris saw</span> <strong>[06:00]</strong></p> <p> </p> <p> </p> <ul> <li aria-level="2"><strong><span style="font-weight: 400;">Removing assumptions that are no longer true</span> [07:53]</strong></li> </ul> <p><span style="font-weight: 400;">3. The benefit of working with a blank slate</span> <strong>[08:54]</strong></p> <p> </p> <p><span style="font-weight: 400;">4. Barriers preventing companies from driving demand from digital</span> <strong>[10:13]</strong></p> <p><span style="font-weight: 400;">5. Attribution is not marketing against sales</span> <strong>[12:25]</strong></p> <p><span style="font-weight: 400;">6. Why you shouldn’t measure social ch