#133 - 6 Cold Email Tasks You’re Wasting Your Time On (And What To Do Instead)

<p><span style="font-weight: 400;">Where did my day go? If you find yourself asking this question frequently, it is a sign that you are spending too much time on the things that don't matter. </span></p> <p><span style="font-weight: 400;">And it doesn't have to be like that. Like an entrepreneur spending time on his business logo instead of acquiring new clients, cold email also has low value activities that make no sense to spend a lot of time on. </span></p> <p><span style="font-weight: 400;">We'll also let you know where to spend your time instead, so you can get the results you want. Enjoy!</span></p> <h1><strong>Things you should spend less time on:</strong></h1> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Subject line while ignoring the preview</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Fonts and styles instead of value proposition</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Too many follow ups</span></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Finding emails manually </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Personalization for people who don’t have a presence online</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">List prepping</span></li> </ul> <h1><strong>Things you should spend more time on:</strong></h1> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Hot list building </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">CTA re-writing - check out our</span> <a href= "https://quickmail.io/goodies/"><span style="font-weight: 400;">CTA Swipe File</span></a></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Continuous improvement</span></li> </ul> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">Deliverability testing</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Value proposition testing</span></li> </ul> <p><span style="fo